In tougher economic times it’s very common to feel uncertain about how to properly market yourself and to be worried about maintaining your market share and growing your business. Retailers will often pull back on advertising due to these concerns, which hurts you more than you may think. But worry no more! In this session, you’ll learn why it is critical to have the right digital advertising strategies in place with a downturn in the economy. You’ll understand the most effective (and easiest) ways to maintain and grow your share. Attendees will learn the best ways to set themselves apart from their competitors, and how you can secure a larger slice of the pie when your competitors start pulling back on their advertising. Hold on tight, this is going to be one heck of a learning session! Austin VanSytzama, Digital Advertising Specialist at RWS