Google Shopping and Performance Max Ads are powerful tools for e-commerce businesses looking to drive sales and increase ROI. In this session, we'll cover the key features and capabilities of these platforms, including product listing ads, dynamic remarketing, and advanced targeting options. We'll also discuss best practices for optimizing campaigns and utilizing data to improve performance. Attendees will learn how to use these tools to reach the right audience, increase visibility, and drive conversions. This session will also provide an overview of how these tools can be used to improve advertiser's ROI. Emily Goret, AdRocket Boost Team Manager at RWS Austin VanSytzama, Digital Advertising Specialist at RWS