As an independent retailer, we know that your in-store experience is one of your greatest differentiators versus the Big Box competition. When a customer enters the store, everything from the way they are greeted to signage, the first products they see, and the cleanliness of the floor make an important first impression. Offering a knowledgeable salesperson to inform their purchase decision, guiding the customer to the best product for their needs, and making each customer feel valued and comfortable as they consider a high-ticket item are all a part of an excellent brick and mortar retail experience. As we consider your website and e-commerce offering as an additional storefront, we need to think of the site like you think about your sales floor: is the experience for a customer “walking in” friendly, warm, and inviting? Is the right merchandise featured front and center? Can a customer find the product they’re looking for easily? If the customer needs help from a knowledgeable salesperson, can they connect with someone quickly? During this session, Taylor Ansley and Daniel Lipford from Site on Time will highlight trends and best practices that can transform your website into a storefront that provides the same quality of experience you deliver in your stores every day. Taylor Ansley, Sr. Director, Digital & E-Commerce at Site on Time Daniel Lipford, Creative Manager at Site on Time