Online reputation management is the process of managing online information about your business. Managing your online reputation is the same process as investing in a positive first impression with someone you are meeting for the first time. If you want to own your narrative, you need to control the content that appears online when stakeholders search for your brand or product. You can achieve this in several ways, including via owned media, earned media, shared media, and paid media. In this session, you'll get a deeper understanding of how you can manage your company’s online reputation through various marketing efforts. Vera Jovanovic, Senior SEO Specialist at Site on Time Nicole Calixtro, Digital Content Specialist at Site on Time