Having a website for your business is table stakes in today’s highly competitive retail environment. But it’s not enough to simply check the box. When done half-heartedly, your website could actually lose you business. When done well, your website should be your top sales tool. In this session, we’ll cover what it takes to have an effective website. And while it might sound like a lot of work, the right technology will make it easy for you to manage. Don’t lose shoppers because of website that doesn’t meet their expectations. Delight them with an online experience that will make them choose you. Bo Brafford, Senior National Sales Executive at RWS