As marketing strategies move toward a customer journey model, we must look to all the ways we can reach, engage and influence our customers. The Maximizing OTT for Retail Nationwide Learning Academy Session will provide information about this cross-channel advertising solution and how it can be used in retail marketing. With the ability to deliver audio, video or text-based content 24/7 to billions of users across the world, OTT offers a leading model that will grow exponentially in the foreseeable future. Learn about the various ways you can put OTT to use for your business and what type of content and advertising is best suited for OTT and retail marketing. With specialized targeting and user focused content, OTT is an ideal platform for extending the reach of existing digital and media campaigns. Unlike linear television, Connected TV works in conjunction with other digital tactics to provide opportunity for better exposure, improved brand awareness, and a clear path-to-purchase. Connect the dots in your consumer marketing funnel. Monica Perdue, Senior Digital Marketing Specialist at Site on Time Andy Tran, Digital Marketing Specialist at Site on Time