Fully leverage and monetize that which you can do that your primary competitor can never and will never do. The delivery of Appliance Industry Knowledge! In this session you will learn how to easily perform powerful "in-store" Beko demonstrations for your customer, fully engaging them, creating an exceptional customer experience, unable to be duplicated by your competitor. We will focus on the newest, exciting, and ground-breaking technologies offered by our recently launched Beko Dishwasher platforms, specific to the benefits consumers have always wanted - but have never received, including Beko’s CornerIntense – DeepWash – EverClean and SelfDry technologies. We will also show you how to demonstrate for your customer the recent and truly amazing developments in Beko Refrigeration, including HarvestFresh, a proprietary technology that delivers a 24-hour replication of natural sunlight changes occurring throughout the day and night, delivered directly to fruits and vegetables, extending photosynthesis, retaining vitamins and nutrients, keeping fresh for up to 3 times longer, and keeping important produce from being pitched from going bad too soon. Absolutely alone in our appliance industry as a full-line appliance Brand that is Purpose Driven, Beko Home Appliances is uniquely positioned to attract the segment most needed for continued growth of the Independent Nationwide Appliance Dealer. This is the consumer who is attracted to products focused on Health & Wellness, Sustainability and Energy Conscious behaviors. Beko Home Appliances parent Arcelik is completely carbon-neutral and has been recognized as The Most Sustainable Housewares Company in the World. Our purpose driven focus on Health & Wellness and Sustainability helps you across all consumer segments but will help deliver more of the segment most missing from crossing your threshold: The younger-set less interested in their parent's appliances, and more interested in products delivering what they are looking for. But what are you looking for? Beko Home Appliances offers the Nationwide Dealer: A Brand that is a Reliable Supplier with available inventory to serve your needs A Brand focused on our Customer – You, the Independent Dealer and…. A Brand that is Easy to Do Business With! Come to the Beko Training Session and enter to win our top-of-the-line Dishwasher! See you there! Mark LaMar, Director of Learning & Development at Beko