Having a strong SEO strategy improves your chances of appearing in search results, giving you the opportunity to gain organic traffic from search engines. Stop guessing what people are searching for and stay on track by generating high-quality content targeted to your audience. With a solid SEO strategy, you can ensure that you’re creating content that people are searching for. Based on recent search engine algorithm updates, it has become more imperative than ever to invest in a solid SEO strategy geared towards helpful, reliable, and people-first content. In this session, you'll learn about the various ways you can help boost your retail business with a strong SEO strategy. Vera Jovanovic, Senior SEO Specialist at Site on Time Nicole Calixtro, Digital Content Specialist at Site on Time