Keeping up with all of the trends and ways to engage with your audience on social media can be quite the chore. But it’s one that — if done thoughtfully — can help generate lots of eyeballs on your brand and traffic into your store and onto your website. Join Samantha, a digital guru who’s worked on behalf of a number of your peers, and Rob, the guy behind Nationwide’s own social efforts, as they offer up unique ways you can easily and effectively step outside the box with your social media strategy. Samantha Behiry, Sr. Account Manager at Site on Time Rob Stott, Corporate Communications Manager at NMG