Peter Jones, VP of Revenue at Premion: With rising Streaming TV viewership—eMarketer projects that 88% of U.S. households will be CTV households in 2025, with 51% of daily TV time spent on Connected TV—local and regional furniture brands are leveraging its power to engage high-value shoppers and drive sales. Streaming TV offers a powerful opportunity for furniture marketers to engage shoppers at key moments in their purchasing journey. With advanced targeting, premium brand-safe content, and robust measurement tools—including full-funnel attribution—Streaming TV is a valuable media buy for furniture retailers to capture attention, enhance customer engagement, boost online and in-store traffic, and deliver measurable outcomes. In this session, Premion powered by Octillion will share practical strategies for local and regional furniture marketers. Attendees will gain real-world insights, including case studies, on how furniture retailers and brands successfully use Streaming TV to increase awareness, drive showroom visits, and boost sales conversions. Key topics covered will include: --Navigating the evolving Streaming TV landscape to connect with high-intent furniture shoppers --Using data-driven targeting to reach home buyers, renovators, and style-conscious consumers --Measuring campaign effectiveness with KPIs such as website traffic, in-store visits, attribution, and brand lift --Comparing programmatic vs. managed service approaches for maximum impact --Integrating omnichannel tactics to amplify and retarget Streaming campaigns effectively