Gina Poppema, Joe's TV & Appliance and Carrie Clay, Customer Account Manager II: In this follow-up to our popular “Back to the Basics” session, we’ll go deeper into the pricing strategies that can make or break your online success. This advanced course is designed for OneShop users who are ready to move beyond the setup phase and start fine-tuning for growth. We’ll explore real-world examples and proven techniques for setting prices that reflect your value, drive conversions, and stay competitive—without undercutting your worth. You’ll also learn how to use your website data to inform smarter pricing decisions, and how to position your offerings more effectively to the right audience. Whether you’re a service provider or product-based business, this session is packed with practical insights to take your site (and sales) to the next level.