Featuring Layla Tavangar, Principal Account Executive at Google

At Google, Layla empowers businesses to achieve growth through strategic application of Google's advertising solutions. With nearly seven years at Google and a decade in sales and advertising, Layla specializes in optimizing results across diverse purchase cycles (long and short) and for goals spanning retail, in-store traffic, and lead generation. She is particularly adept at measuring the tangible impact of advertising on business outcomes.

Given the transformative power of AI in business today, Layla's session will delve into how this technology is fundamentally reshaping the way advertisers can leverage Google solutions to achieve unparalleled impact.