A successful business exit begins years before a transaction, not at the closing table, and is driven by preparation rather than timing or market conditions alone. This session outlines five critical issues–succession, taxes, buyer alignment, valuation, and the value gap, that most often determine whether an exit maximizes value or becomes a missed opportunity. Drawing on real-world experience advising business owners, we'll show how addressing these factors early can reduce risk, preserve options, and materially improve after-tax outcomes. Attendees will leave with greater clarity and a practical framework to take control of their exit long before a sale is imminent.